(Small data + Big data) x Automation
It's a marketers job to create awesome user experiences around his brand. However, turning one user experience for millions into a million user experiences for millions is extremely challenging and time-consuming. Through our approach we create moments of truth during personalised and relevant user experiences. In order to do so we seek to understand the why of consumer behaviour and tie this context to big data.
Understanding the 'why' behind the behavior of your consumers by simply listening to them.
Converting data insights into personal and relevant customer experiences with short time to value.
Understanding the ‘what’ of consumer behavior and turning your data jungle into profitability.
Data driven campaigns that serve relevant and personalised triggers to your prospective buyers.
“The trick with big data is that only a deep understanding of people’s motivations behind their actions is the key to true success.”
— Dave Kruizinga, CIO ConversionMob